Medieval conjurors first began using exotic words to “give their performances an air of authentic secret knowledge.” Whether they employed pseudo-Latin phrases, nonsense syllables, or esoteric terms from religious antiquity, these magicians were doing far more than merely adding a bit of enigmatic audio to their visuals. They were enhancing their specific illusions with a universal mystery: language as an instrument of creation.
Ancient-sounding words project an aura of tradition, of “‘old wisdom’ handed down through generations.” It’s little wonder that the archetypical depiction of a magician involves the utterance of antiquated words, in addition to the grand gestures that impart a larger-than-life dimension to his activities. And because archaic magic words necessarily predate a magician’s own life, they point to the existence of a “transcendent” realm beyond the logic and laws of our ordinary world.
 Paul Kriwaczek, In Search of Zarathustra: The First Prophet and the Ideas That Changed the World (2003)
 Needless to say, a magician’s patter can serve to distract, for “We get mesmerized by magic words” (Dale Mathers, An Introduction to Meaning and Purpose in Analytical Psychology ).
 Jesper Sorensen, Magical Rituals and Conceptual Blending
 HiddenRealms.net (2002)