Generous and stingy are both magic words. Here's proof:
"In one experiment, [Duke University economist Dan] Ariely gave a group of volunteers t-shirts with the word 'generous' printed on them and gave another group shirts that said 'stingy.' It turned out the the people behaved according to the word on the shirts they were given, even when the word was printed inside the shirt so that no one else could see it." (Source.) (Thanks, Gordon!)
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