"Can the right words evoke magic? As a mojo doctor, I can tell you emphatically YES. A single word can bring on sudden and profound transformation. Through spontaneity, words also free up the tension between opposite or extreme ideas, allowing them to be teased and played with, which leads to even greater transformation."
—Bradford Keeney, The Flying Drum: The Mojo Doctor's Guide to Creating Magic in Your Life (2011)