This magic word, referring to an intense blaze, appears in Edgar Allan Poe's story "The Black Cat."
"Poe's prose seemed to hum in the air as the magic word drew near, full of energy and heat, and when it finally came, the breaking of the tension, the satisfaction of the demand, the utterance of conflagration by someone other than himself, Milo sighed . . . audibly." —Matthew Dicks, Unexpectedly, Milo (2010)