In his book Win the Crowd, magician Steve Cohen devotes an entire chapter to 'Magic Words.' These are not the classic words, such as abracadabra or presto, that magicians have used since time immemorial, but rather ordinary words and phrases that, when employed properly, can makes one's speech more powerful and allow one to influence others.
Cohen gives ten examples of speech patterns anyone can adopt to communicate more effectively. He notes that these magic words and phrases are already used by people everyday, albeit in a haphazard or unconscious fashion. It is the deliberate and intentional use of certain speech patterns that gives them their power.
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1 comment:
That's an especially great point:
"He notes that these magic words and phrases are already used by people everyday, albeit in a haphazard or unconscious fashion. It is the deliberate and intentional use of certain speech patterns that gives them their power."
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