Buzz

Laurent François, a "digital influence strategist," doesn't like the word "buzz" because it's a magic word that camouflages a wide scope of meanings.

"Buzz" is indeed a magic word. Here's our favorite buzzy incantation from the dictionary of magic words:

Abra-cadabra, buzz, buzz bil-i-ous, Buzz, buzz, bob bob-a-loo.
—Ralph Allen, The Best Burlesque Sketches (1995)