Gold

“You said the magic word ‘gold’ again, Ghend. I could sit here all day and listen to you talk about it.” —David Eddings, The Redemption of Althalus (2000)

(Photo by rhino8888)

Bing Bang Bam (Boom)

A line taken out of context, from our dictionary of magic words:

Bing bang bam is an expression of a quick sequence of events, sometimes followed by a boom to signify the culmination.

Puzzling Black Marks

An illustration from a 1908 issue of Harper's magazine. The caption reads: "The puzzling black marks on the white pages spoke to us."

A Combination

A line taken out of context, from our dictionary of magic words:

"Maybe it’s a combination—of magic in the words, and naming.” —A.C. Lemieux, The Fairy Lair: A Magic Place (1998)

Oocha Coocha Bing Bang Bam, Alakazy Alakazam

Oocha Coocha Bing Bang Bam, Alakazy Alakazam is an incantation for making a serpent hiccup in the novel The Key to the Land of Dogs by Gareth M. Wilson (2004).

Eliminating the Word "Trick"

The Conjurer explains eliminating the word "trick" from one's vocabulary.

There's an ancient magic word within this painting by Geof Huth. The letters i, a, and o spell Iao, the name for the light that only the mind can perceive. Iao is the demiurgic god with the adorable name (i.e., Abraxas [from the Egyptian Abrak, 'bow down' or 'adore']) who features prominently on amulets. Iao "bears the cock's head, which is the emblem of Aesculapius, the god of healing. ... The serpent (the emblem of mystery, of eternity, of wisdom, the prophet of gnosis) walks without feet, and therefore Iao is serpent-legged" (Paul Carus).