Brumagem

“What was the word—the magic word? Brumagem—that was it—Brumagem. An enchanting word! . . . A word to be repeated over to himself softly and secretly at night at the same time as Damn and Corsets.” —Agatha Christie, Giant’s Bread (1930)

Handwritten magician's book, Batak Culture, Indonesia, 1800s. (Source)

A Novelist's Magic Words

"Like a conjurer, a novelist should be able to take the rabbit out of the hat without letting his audience in on the way in which he did it."
—John Steinbeck: The Contemporary Reviews

The Hippogriff's Magic Word

"If only you knew the magic word that the Hippogriff obeys," said the parrot, "you could say it, and then you'd understand all animal talk. Only, of course, I mustn't tell it you. It's one of the eleven mysteries."
—Edith Nesbit, Magic City

Love and Magic

"Love is magic, Giordano Bruno said; magic is love. The magician and the lover are both venatores animarum, hunters of souls; by emblems and by arts, the magician draws down into his heart the powers of heaven, that is the star-persons through whom the whole of nature and the spirits of men and women are ordered, and have their meaning. He ranges these powers within him and asks: teach me to bind, with bonds like love's, the things of this world and the hearts of others. And they do, they can. And thus we become like gods."
—John Crowley, Daemonomania

(Photo by Love Not Fear)

It Begins with the Letter M

Art by Peterostrander

Mum's the Word in Wales

"We are not told what is the magical word in Wales."
—E. Sidney Hartland, "The Indian Origin of Popular Tales," The Academy, Jan. 30, 1892